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Stratagem - Midas Handshake with Online Promotions
Monday, August 16, 2010
12:41 PM
Labels: online promotions , Peepli , Priti Ramjee , Slumdog Millionaire , Stratagem North
Labels: online promotions , Peepli , Priti Ramjee , Slumdog Millionaire , Stratagem North
More and more fine foreign films are trying to reach US audiences. It's really not that difficult today to reach the US market since 90% of internet users in the US are watching films online.
Therefore, for exposure to the US market, you need online promotions.
Peepli [Live] is the latest upcoming Indian Film being compared with Slumdog Millionaire, and trying to "break into the US market" according to Newstimes.com. Under the Midas touch of Aamir Khan Productions, it can only be a box office success in India. It's not surprising to see a budget of Rs. 100 million (approx. $2.1M) including marketing, and Peepli raking in Rs. 70 million (approx. USD$1.5M) on its opening day.
For the Midas handshake, Peepli needs to promote online to reach its US viewership.
-- Priti Ramjee, CEO
Therefore, for exposure to the US market, you need online promotions.
Peepli [Live] is the latest upcoming Indian Film being compared with Slumdog Millionaire, and trying to "break into the US market" according to Newstimes.com. Under the Midas touch of Aamir Khan Productions, it can only be a box office success in India. It's not surprising to see a budget of Rs. 100 million (approx. $2.1M) including marketing, and Peepli raking in Rs. 70 million (approx. USD$1.5M) on its opening day.
For the Midas handshake, Peepli needs to promote online to reach its US viewership.
-- Priti Ramjee, CEO
