Stratagem North - Exhibitors' Perspective

Who would have thought that there aren't enough movies in Hollywood? According to exhibitors, it's a growing problem. There's not enough content released by major studios to fill theatres. Since the recent announcement that films on vod will be released only 45 days after theatrical release from what used to be 3 months, exhibitors are really starting to feel the pinch.

As theatrical distributors, we are thrilled to support exhibitors, and, in fact, alternative markets by opening the door for independent films, documentaries, and even foreign films in major theatres across North America.

I expect with the onset of 3D, the future success of theatres will be based on the quantity of qualified content, regardless of whether films fall under a major or alternative bracket.

Priti Ramjee, CEO, Stratagem North



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