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Stratagem - Broadcast Freedom with VoD
Tuesday, May 4, 2010
4:10 PM
Labels: #network , #OJR , #producers #stratagem north , #Robert Niles , #video on demand , #VOD
Labels: #network , #OJR , #producers #stratagem north , #Robert Niles , #video on demand , #VOD
I came across a great article by Robet Niles of OJR: The Online Journalism Review.
He believes that "video on demand, via the internet, is the future of home video delivery",
surpassing television entirely.
I agree. VoD provides the freedom from broadcast schedules. As soon as it is in VoD inventory it is available. He makes a good point that, "Brand value will shift from the network to individual show". I think it's a true benefit to Producers to get recognition for their own work rather than the strength of the network.
It will only be a matter of time before video news and other entertainment catch on as well, on VoD especially without intermittent advertising.
http://www.ojr.org/ojr/people/robert/201004/1838/
He believes that "video on demand, via the internet, is the future of home video delivery",
surpassing television entirely.
I agree. VoD provides the freedom from broadcast schedules. As soon as it is in VoD inventory it is available. He makes a good point that, "Brand value will shift from the network to individual show". I think it's a true benefit to Producers to get recognition for their own work rather than the strength of the network.
It will only be a matter of time before video news and other entertainment catch on as well, on VoD especially without intermittent advertising.
http://www.ojr.org/ojr/people/robert/201004/1838/
