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Stratagem - VOD New BFF for Indie Films
Friday, May 28, 2010
12:49 PM
Labels: digital distribution , filmmakers , independent films , Priti Ramjee , Tribeca , Video on Demand , vod
Labels: digital distribution , filmmakers , independent films , Priti Ramjee , Tribeca , Video on Demand , vod
The Independent film business may be facing tough times trying to secure theatrical distribution. But, I see this as giving them an edge over the majors.
Traditionally it was thought that video on demand release could hurt theatrical box office take if released at the same time. True, but, in fact, it reduces the profitability with VOD and DVD instead. Since profits from theatrical and each ancillary avenue belong in part to the producer, a collaboration for all revenue streams to work together would be to the filmmaker's benefit, you would think. But, the problem is when you're not independent, you don't have control. And, a major studio doesn't need to share.
Independent films, on the other hand, are just that -- independent. They have seen first hand the benefit of the Tribeca Film Festival as it set a new standard for video on demand by making it available to people who couldn't make it to the screenings in New York. The collaboration amplified the buzz and filmmakers recognized that they were able to capitalize even more on the screenings from the festival!
I think VOD will be dominated by the independent film market. And, more importantly, independent filmmakers are about to enjoy a new avenue of profitability. Looks like VOD could be the independent filmmakers new BFF. Ka-ching! It's about time!
Traditionally it was thought that video on demand release could hurt theatrical box office take if released at the same time. True, but, in fact, it reduces the profitability with VOD and DVD instead. Since profits from theatrical and each ancillary avenue belong in part to the producer, a collaboration for all revenue streams to work together would be to the filmmaker's benefit, you would think. But, the problem is when you're not independent, you don't have control. And, a major studio doesn't need to share.
Independent films, on the other hand, are just that -- independent. They have seen first hand the benefit of the Tribeca Film Festival as it set a new standard for video on demand by making it available to people who couldn't make it to the screenings in New York. The collaboration amplified the buzz and filmmakers recognized that they were able to capitalize even more on the screenings from the festival!
I think VOD will be dominated by the independent film market. And, more importantly, independent filmmakers are about to enjoy a new avenue of profitability. Looks like VOD could be the independent filmmakers new BFF. Ka-ching! It's about time!
You may want to read this http://www.elance.com/p/blog/2010/03/online_film_distribution.html.
Noticed your blog as a link off of someone I follow.
Great article. I agree. "...any online platform that helps content creators easily and profitably deliver their content to customers is well positioned to be a future success." Thanks for sharing. -- Priti Ramjee, CEO
http://arecessionprooflifeblog.com/721/how-to-create-a-digital-distribution-pipeline-for-your-film-and-video-media/
This is an interesting one as well since I saw you tweet the earlier article.
Don't know if the tweet went through, was in a crowded restaurant for a late dinner.
Thanks for the article. I agree. "Today the internet offers an access to market that has never before existed for the average filmmaker or web marketer. Today niche markets rule online and films that cater to those, are making significant revenue while building viable online film distribution models with fewer gatekeepers than ever before". -- Priti Ramjee