Stratagem North - VOD Trends

Home Media Magazine shows statistics in the digital media industry. "First off discs are still king as almost 36 million rented a new release, and 31 million choose to buy 'em. Digital actually did pretty good by making up a third of the pie, but of those 32 million households, only 4 million did it via the internet, while the lion's share went to on demand at 18 million."

Emarketer says that from this year, 90% of internet users in the US are downloading videos. We may see a full 360 on the On Demand vs Packaged Media statistics same time next year.