Stratagem North - VOD Trends

Unlike Online VoD, Cable VoD advertising has hit a hurdle with timeliness because its ads are loaded several weeks in advance. Internet VoD advertising is timely and contemporary with ad insertions that can be more efficiently updated.

As of this year 90% of internet users in the US are watching online video, according to a marketing study by emarketer. Consumers are growing accustomed to the notion that they can watch their favorite shows when they choose, not on the days or times that TV networks have scheduled for them.

Be prepared to see a lot more online advertising, fresh and contemporary, in the near future.