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Stratagem - Piracy and Digital Distribution
Wednesday, April 28, 2010
10:30 AM
Labels: adult content , consumers , downloading , iTunes , music indusry. digital distribution , piracy , Stratagem , vod
Labels: adult content , consumers , downloading , iTunes , music indusry. digital distribution , piracy , Stratagem , vod
The one thing on everyone's minds about VoD is, "What about piracy?". Looking back at how the music industry was affected, there is a concern about how it will affect the economy of the growing digital distribution market.
The good news is that groups are pushing for a public policy agenda. The industry aims to make piracy more inconvenient with finding content and downloading with tighter policies on the risk of getting caught and the punishment. On the other side, more simplicity for consumers in acquiring content legally by paying for content that they download.
It can be done. iTunes sold over one million songs in its first week of operation showing that consumers are willing to pay for content if its easy to find, and reasonably priced.
The good news is that groups are pushing for a public policy agenda. The industry aims to make piracy more inconvenient with finding content and downloading with tighter policies on the risk of getting caught and the punishment. On the other side, more simplicity for consumers in acquiring content legally by paying for content that they download.
It can be done. iTunes sold over one million songs in its first week of operation showing that consumers are willing to pay for content if its easy to find, and reasonably priced.
