Stratagem North - VOD Trends

Some viewers believe that product placement is compromising the art of a film, and feel that they are paying money simply to be sold some products. Well, get used to it. The truth is that for film producers, product placement is becoming more and more of a financing necessity as a result of high costs and scarce access to film funds.

Already we see advertisements before films begin. Where will this lead? Will films be synonymous with television's intermittent commercials?

Some might enjoy taking a popcorn break without missing anything. I take product placement over mid-roll advertising any day, if it means making quality films.