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Stratagem North - Can Theatrical, DVD, and Vod Play in the Same Sandbox?
Friday, April 16, 2010
3:25 PM
Labels: digital distribution , Distributors , DVD , piracy , producers , Stratagem North , theatrical release , vod
Labels: digital distribution , Distributors , DVD , piracy , producers , Stratagem North , theatrical release , vod
India's got the right idea leveraging VoD effectively with theatrical release and DVD making it a win-win-win scenario for producers, distributors, and viewers.
While VoD continues to climb in the US, many theatrical distributors still won't play in the sandbox with anyone else. They continue to hold VoD rights under their distribution contract while they do not have the platform or associations to generate a profitable VoD revenue stream.
Then, there's the question of 'who's on first'. Theatrical distributors only allow DVD release after their release, and DVD will only allow VoD after their release.
By working together, the rush of each film is hot on each theatrical and ancillary avenue to boost sales and as India has discovered, even towards beating piracy. -- Stratagem North
http://www.facebook.com/home.php?#!/profile.php?id=100000894954697&ref=profile
While VoD continues to climb in the US, many theatrical distributors still won't play in the sandbox with anyone else. They continue to hold VoD rights under their distribution contract while they do not have the platform or associations to generate a profitable VoD revenue stream.
Then, there's the question of 'who's on first'. Theatrical distributors only allow DVD release after their release, and DVD will only allow VoD after their release.
By working together, the rush of each film is hot on each theatrical and ancillary avenue to boost sales and as India has discovered, even towards beating piracy. -- Stratagem North
http://www.facebook.com/home.php?#!/profile.php?id=100000894954697&ref=profile
